Embedded Files
Challenge
Customers weren't fully understanding:
value proposition
differentiators
benefits
Research
I reviewed:
customer feedback
reviews
competitor listings
Insight
Customers were not as interested in the built-in garlic masher and the product being dishwasher safe - they already expected that.
What they were more interested in learning is the compact & space-saving aspect, and the promise that the set doesn’t rust easily.
A combination of emotional appeal + practicality.
Page updated
Google Sites
Report abuse