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Website Design for WeeKett

As our product line expanded, our website needed a visual and structural refresh. The existing design was too focused on a single product and leaned toward a playful style that no longer reflected the brand’s evolving direction. I led a full redesign to modernize the site, improve product discoverability, and align the visual identity with our growing line up.

Goals

Update the visual style to reflect a more modern and versatile home appliance brand
Make room for new products on the homepage and product listing pages
Improve user experience and navigation
Remove overly "childish" design elements while preserving brand personality

My Process

Research & Audit

Analysed the existing website's layout and tone
Researched competitor sites (e.g., Ninja, Breville, Swan) to gather inspiration for layout, UX patterns, and tone

Design in Figma

Created new homepage and product page layouts in Figma
Introduced a more toned colour palette, modern UI components, and simplified navigation
Incorporated a product launch highlight section
Added a product catalogue

Handoff & Implementation

Collaborated with developers to implement the designs
Provided feedback and visual QA throughout the build phase to ensure consistency

Before

After

Before

After

The redesign introduced a modular homepage, refined typography, and product-focused visuals. Product pages were restructured to better showcase key features, specs, and imagery.

Tools Used

Figma · Photoshop · Slack (for team collab)

Outcome

A more professional and scalable web presence that accommodates a growing product range
Improved UX through simplified layouts and clearer hierarchy
Positive internal feedback and increased confidence using the website for marketing pushes

Page updated

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