Brand Identity
Why do you need a brand identity?
Brand identity is how your business presents itself to the world. It's the combination of visuals, messaging, and tone that makes your brand instantly recognizable and memorable. A strong brand identity builds trust, communicates your values, and creates a lasting impression.
Key Elements of Brand Identity:
Logo Design
The visual centrepiece of your brand.
Colour Palette & Typography
The visual language that sets the mood and tone.
Brand Voice & Tone
The personality behind your words.
Imagery & Graphics
The style that supports your storytelling.
I want to know more about branding 👇
Your brand identity is how the world sees your business, and how you connect with your audience. It’s the perfect blend of design, personality, and communication that shows who you are and why you matter.
When your brand identity is clear, consistent, and authentic, it lays the foundation for success. Ready to build or refresh your brand identity? Let’s work together to create something that resonates and leaves a lasting impression!
What happens when a brand is already established?
1. Rebranding
When your current brand no longer aligns with your goals or audience, rebranding can help redefine your identity.
2. Brand Elevation
For brands that are performing well but want to reach a new level, brand elevation focuses on amplifying what’s already working.
The Goal
Whether rebranding or elevating, the aim is to ensure your brand continues to:
Reflect your business’s growth and evolution.
Stay relevant in your industry.
Connect deeply with your target audience.
Packages
Basic Branding Package
Perfect for startups or small businesses establishing their first brand identity.
Consultation Session: 1:1 session to understand your business, audience, and goals.
2 Branding Concepts: Choose between two initial branding directions.
Mockups for Visualization: Preview how your brand will look across various applications.
3 Revision Sets: Make adjustments to refine your chosen concept.
Logo Variants: Includes black/white and colored versions of your logo.
File Formats: Delivered in vector (AI, SVG), JPG, PNG, and PDF.
Price: €500–€700
Standard Branding Package
Ideal for businesses seeking a cohesive and professional brand identity.
Consultation Session: A strategy session to define your brand's vision and tone.
3 Branding Concepts: Select from three creative directions for your final brand identity.
Mockups for Visualization: See your brand on materials like stationery and digital assets.
4 Revision Sets: Refine your branding until it feels just right.
Full Logo Suite: Includes black/white, coloured, and alternative logo designs.
File Formats: Vector (AI, SVG), JPG, PNG, and PDF for various applications.
Marketing Materials: Business card, letterhead, and folder designs.
Social Media Kit: 3 custom post templates tailored for your brand.
Brand Guidelines: A document outlining fonts, colors, and logo usage rules.
Price: €800–€1,000
Premium Branding Package
A complete, all-in-one branding solution for businesses ready to elevate their image.
In-Depth Consultation: Extensive strategy session to define your brand story, tone, and positioning.
4 Branding Concepts: Choose from four unique creative directions.
Mockups for Visualization: Real-world previews of your brand on digital and print assets.
5 Revision Sets: Unlimited opportunities to polish your brand identity.
Full Logo Suite: Includes primary, alternative, submark logos, and watermark designs.
File Formats: Delivered in vector (AI, SVG), JPG, PNG, and PDF.
Marketing Materials: Business cards, letterhead, envelopes, folder designs.
Social Media Kit: 5 branded templates for posts, stories, and highlights.
Brand Guidelines Document: Comprehensive rules for maintaining a consistent identity.
Email Signature (HTML): Professional HTML signature for a polished look.
Visual Identity Elements: Custom patterns, icons, and other branding assets.
Copyright Agreement: Full transfer of rights for all designs.
Design Guarantee: Assurance of a professional, timeless brand identity.
Price: €1,200–€1,500
Custom Package
Suitable for rebranding or brand elevation.
Price will depend on the project.
How does it work?👇
Initial Consultation (Free):
We’ll discuss your content goals, target audience, and preferences. This ensures the deliverables align perfectly with your vision.
Proposal & Deposit:
After understanding your needs, we’ll send you a detailed proposal outlining the deliverables, timeline, and cost. A 50% deposit is required to begin the project.
Content Strategy Development:
We create a tailored content strategy, defining the themes, posting schedule, and messaging style for your content.
Content Creation:
Designing visuals: ad creatives, social media graphics, newsletter templates.
Writing copy: captions, headlines, and newsletter text suggestions.
Review & Revisions:
You’ll receive drafts to review, and we’ll implement any requested revisions based on your package’s allowance.
Final Delivery:
Once the content is finalized, we deliver high-quality files in the required formats. The remaining 50% balance is due upon delivery.
Ongoing Support (Optional):
For monthly packages, we remain available to tweak strategies and ensure continuous improvement.