Who is your audience? Who do you want to attract to become part of your community? These should be people you can relate to, like friends you want around. Be authentic and share your interests and hobbies. For example, re-share your favourite meme or band to your stories. People will stick around if you provide value through news, info, and art related to their interests.

To help with content creation, create a persona in your mind and think of them as your audience.

Ask yourself:

• What do they look like?

• How old are they?

• Where do they live?

By keeping this persona in mind, your content and captions will be more consistent and engaging.

• Staying consistent with content creation is crucial because people will expect a regular frequency of posts from you. Here’s how to stay consistent:

• Create a Content Plan Write down your plan in a calendar and choose a frequency you are comfortable with. For example, if you aim for five posts a week, break it down like this:

Developing a content strategy is essential for staying organized and maintaining consistency in your posts. By identifying and understanding your audience, researching their interests, and planning your content, you'll create a steady stream of engaging posts that keep your followers coming back for more. Remember, consistency and authenticity are key to building a loyal community around your art.