Creating a Content Strategy

Instagram Content Strategy

Without a content strategy, it's easy to get overwhelmed because you won’t know where to start. Here are some tips to help you develop an effective content strategy: 

1. Identify Your Audience 

Who is your audience? Who do you want to attract to become part of your community? These should be people you can relate to, like friends you want around. Be authentic and share your interests and hobbies. For example, re-share your favourite meme or band to your stories. People will stick around if you provide value through news, info, and art related to their interests.

To help with content creation, create a persona in your mind and think of them as your audience.

Ask yourself:

By keeping this persona in mind, your content and captions will be more consistent and engaging.


2. Research What Your Audience Likes 

What is your audience interested in? Find out topics they engage with to provide more value.

You can do this by:


3. Consistent Content Creation 

Even with one piece of art a week, there is plenty of content you can create.

4. Planning Ahead 

Balance your content by planning ahead. If you know you’re going to create some art, set up your phone to film clips. It adds time to the creation process but aids in your marketing efforts. Set aside a day each week to prepare content for the upcoming week. Experiment and find what works best for you. 

Conclusion 

Developing a content strategy is essential for staying organized and maintaining consistency in your posts. By identifying and understanding your audience, researching their interests, and planning your content, you'll create a steady stream of engaging posts that keep your followers coming back for more. Remember, consistency and authenticity are key to building a loyal community around your art.