Product Packaging Designs 

To reflect the premium, tech-forward nature of the product, the packaging was intentionally stripped of playful elements in favour of a clean, sophisticated aesthetic. The muted colour palette evokes a calm, contemporary kitchen space, supporting the brand’s shift toward a more rounded and luxurious experience — while still retaining its approachable personality.

Developed in just two hours, this design was adapted from a Facebook ad concept for a fast turnaround. I created custom icons to represent key features (e.g., defrost, reheat), which were also used across the website product page — keeping the customer journey visually consistent and unified across touchpoints.

The brief called for a minimal look, so I designed a clean brown box with subtle graphic touches. To subtly echo the product’s identity, I integrated its honeycomb texture onto the box sides - adding a functional detail that enhances shelf recognition without breaking the minimalist aesthetic.

As with the other brown box designs, the layout stayed clean and purposeful. The key goal was to make setup intuitive - so I added a visual guide with the 3 essential steps right on the box interior. In line with the product’s sustainability values, we avoided any inner colour boxes, allowing customers to set up and recycle the packaging directly and easily.