Success on Instagram (For Artists)

Setting Up Your Instagram Profile for Success 

When starting out on Instagram as an artist, your profile is your first impression. Think of it as your digital gallery space; it should be tidy, clear, and a true representation of who you are and what you do. 

Here’s how to ensure your Instagram page stands out and effectively communicates your artistic identity. 

Clean Up Your Page 

Your Instagram profile should be organized and aesthetically pleasing. Imagine it as your personal space, akin to your room - keep it neat and inviting. A clean, well-organized profile encourages visitors to explore further. Look at profiles of other artists for inspiration, but ensure your unique voice shines through.

Your bio plays a crucial role here. Make it concise and informative, clearly stating who you are, what you do, and what your page is about. A clear bio helps visitors understand what they can expect from following you, increasing the likelihood that they'll stick around.


Include Keywords in Your Bio  

To make your profile more discoverable, include relevant keywords in your bio. For example, if you’re a digital artist, make sure to state that explicitly. Other keywords could be "illustrator," "painter," or "sculptor," depending on your specialization. These keywords help potential followers and clients find you when they search for specific types of art on Instagram. 


Choose a Memorable Handle 

Your handle (username) is how people will remember and find you, so it needs to be memorable and consistent. Avoid using too many symbols or complex phrases. Ideally, your handle should be the same across all your social media platforms and website to strengthen your personal branding. Consistency in your handle makes it easier for people to recognize and follow you across different platforms.

Consistent and Recognizable Profile Picture

Your profile picture should also be consistent and recognizable. This could be a piece of your art or another image that represents you and your style. Using the same profile picture across all platforms helps with brand recognition. You can further extend this consistency to your highlight reel covers, creating a cohesive and professional look for your profile.

Conclusion

The first impression people get from your profile is incredibly important. A well-organized, clearly defined, and visually appealing Instagram page can significantly influence whether someone decides to follow you. By ensuring your profile is neat, your bio is clear and keyword-rich, your handle is memorable, and your profile picture is consistent, you'll create a strong first impression that draws people in and encourages them to become part of your community.


Remember, your Instagram profile is a reflection of you and your art. Make it count!