Brand Strategy
What is brand strategy?
Brand strategy is the comprehensive plan that defines a brand’s identity, voice, and positioning in the market. It serves as the foundation for all design, marketing, and communication efforts, ensuring consistency and clarity across every platform.
- Brand Positioning
Establishing what makes your brand unique and relevant to your target audience.
Includes defining your mission, vision, and values.
2. Target Audience Research
Understanding who your ideal customers are, their needs, pain points, and behaviours.
This helps tailor messaging and design to resonate with them.
3. Messaging
Developing key statements like your tagline, elevator pitch, and brand story.
Ensures your message is clear and memorable.
4. Competitive Analysis
Identifying competitors and analysing their strengths and weaknesses.
Helps uncover opportunities and define how your brand stands out.
5. Brand Voice & Tone
Developing key statements like your tagline, elevator pitch, and brand story.
Ensures your message is clear and memorable.
6. Visual Direction
Creating a cohesive visual identity, including logo, color palette, typography, and imagery style.
Ensures all visuals align with the brand’s personality and goals.
What happens when a brand is already established?
When your current brand no longer aligns with your goals or audience, rebranding can help redefine your identity.
For brands that are performing well but want to reach a new level, brand elevation focuses on amplifying what’s already working.
Whether rebranding or elevating, the aim is to ensure your brand continues to:
Reflect your business’s growth and evolution.
Stay relevant in your industry.
Connect deeply with your target audience.
Packages
Basic Brand Strategy Package
For small businesses or startups looking to define their brand direction.
1 Strategy Consultation Session (up to 1 hour).
Brand positioning statement.
Core values and mission development.
High-level target audience profile.
Basic visual identity direction (e.g., mood boards).
1 Revision round included.
Price: €400–€600
Standard Brand Strategy Package
For businesses needing a more in-depth strategy.
2 Strategy Consultation Sessions (up to 1.5 hours each).
Brand positioning and messaging framework.
Detailed target audience and customer persona profiles.
Competitor analysis and differentiation strategy.
Visual identity guide (fonts, colours, initial mood boards).
2 Revision rounds included.
Price: €800–€1,200
Premium Brand Strategy Package
For established businesses or those launching a comprehensive brand overhaul.
3 Strategy Consultation Sessions (up to 2 hours each).
Full brand positioning and messaging framework.
Comprehensive customer personas and buyer journey mapping.
Competitor analysis with actionable recommendations.
Detailed visual identity guide and creative brief for designers.
Rollout plan for implementing the brand strategy.
3 Revision rounds included.
Price: €1,500–€2,000
Custom Package
Suitable for rebranding or brand elevation.
Price will depend on the project.
How does it work?👇
Initial Consultation (Free):
We’ll discuss your content goals, target audience, and preferences. This ensures the deliverables align perfectly with your vision.
Proposal & Deposit:
After understanding your needs, we’ll send you a detailed proposal outlining the deliverables, timeline, and cost. A 50% deposit is required to begin the project.
Content Strategy Development:
We create a tailored content strategy, defining the themes, posting schedule, and messaging style for your content.
Content Creation:
Designing visuals: ad creatives, social media graphics, newsletter templates.
Writing copy: captions, headlines, and newsletter text suggestions.
Review & Revisions:
You’ll receive drafts to review, and we’ll implement any requested revisions based on your package’s allowance.
Final Delivery:
Once the content is finalized, we deliver high-quality files in the required formats. The remaining 50% balance is due upon delivery.
Ongoing Support (Optional):
For monthly packages, we remain available to tweak strategies and ensure continuous improvement.