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A talented Romanian architect discussed with me that he recently had some "bad" clients. Intrigued, I looked into his social media presence to see if there could be an issue there. To my surprise he had none! This lack of visibility was preventing them from reaching potential clients and showcasing their expertise.
Challenges
Challenges
No Website: The architect had no central platform to display their work or communicate their services.
Lack of Reviews: Without client testimonials or reviews, the architect struggled to build trust with new clients.
No Social Media Presence: They lacked engagement on platforms where potential clients frequently search for inspiration and professionals.
Limited Awareness of Online Marketing: The architect was unfamiliar with how to leverage digital tools to grow their business.
Objectives
Objectives
Create a Website: Develop a user-friendly, visually stunning website to showcase their portfolio and services.
Educate on Reviews: Highlight the value of client reviews in building credibility, and subsequently building a Google Maps presence and a streamlined way for clients to leave reviews.
Establish a Social Media Presence: Develop and implement a content strategy to engage with their target audience.
Solutions
Solutions
1. Website Creation
Built a responsive and visually appealing website tailored to the architect's branding.
Features:
Portfolio section to display completed projects with high-resolution images and project descriptions.
An English and Romanian version for wider reach.
Contact forms and call-to-action buttons for easy client inquiries.
Focused on SEO optimization to ensure the website ranks for local keywords like "architect in [city] and ranked on the first page in the architect's area of work."
2. Teaching the Importance of Reviews
Had Zoom sessions and devised a presentation to explain how reviews influence decision-making for potential clients.
Set up a Google My Business profile and encouraged the architect to request reviews from satisfied clients.
Created a follow-up system to collect feedback and showcase positive testimonials on the website and social media.
3. Building a Social Media Presence
Designed a content calendar focusing on:
Portfolio highlights.
Educational posts (e.g., "3 Tips for Sustainable Design").
Behind-the-scenes glimpses of their projects.
Selected platforms:
Instagram: Focused on high-quality visuals and Reels.
LinkedIn: Targeted professionals and potential B2B collaborations.
Facebook: Reached local homeowners and community members.
Launched a brand identity with consistent colors, typography, and tone to create a professional impression.
4. Ongoing Support
Provided training on using website analytics and social media insights.
Offered continuous social media management, content creation, and digital strategy support.
Response
The architect reported feeling more confident and in control of their digital presence.
Clients appreciated having an easily accessible portfolio and contact system.
Enhanced credibility through client reviews and testimonials.
Conclusion
This project demonstrates how a strategic approach to digital marketing and website creation can transform a business without an online presence into a thriving, credible entity. By focusing on visibility, credibility, and engagement, we helped the architect unlock new opportunities in their local market.
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