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Goal: Promote seasonal gifting and drive online sales across Google ads and email newsletter.
My Role
Created a promotional plan & key dates
Designed static ad creatives for Google PPC
Wrote copy tailored to emotion-driven gifting and seasonal relevance
Designed and scheduled a targeted email campaign to newsletter subscribers
Coordinated timing across channels for a unified launch
Ad Creatives
30 conversions directly from creatives
+1.8% increase in impressions and engagement
CTR: 12.9% (⬆️ +115% compared to average campaign)
Email Newsletter
7 conversions from the newsletter → £373.92 in revenue
Click rate increased to 1.1%, showing stronger interest and targeting
💡 What Made It Work
Seasonal emotion: Copy and imagery appealed to personal gifting
Data-backed messaging: Focused on urgency and curated gift ideas
Strong call-to-actions & clear layout in both social and email
Instagram Giveaway Campaign
Instagram Giveaway Campaign
Generated 1,259 entries & 25k+ views from a single giveaway post — driving high engagement and product interest.
Designed the visual assets for the post
Wrote the caption and entry instructions
Scheduled and published the post
Monitored performance, engaged with audiences, and compiled results
Results Summary
Views: 25,757
Reach: 12,182
Comments/Entries: 1,259
Post Interactions: 2,596
Shares: 94
Saves: 149
Link Clicks: 420
What Worked
Clear, seasonal visual with strong product placement
Easy entry mechanic encouraged comments
Caption and CTA optimized for engagement
Strategic posting time to maximize visibility
Page updated
Google Sites
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